neighborly is an all inclusive online marketplace promoting the reducing of coNsumerism, and connecting yourself with your community.
Team members
Lisa Guenther - Prototype linking, Logo Design, Logo Animation, Icon Design, app design ideation & creation, Case Study, App layout exploration, user journey, sketches, wireframing
Sadie schmunk - Layout & color, Typography, Prototype linking, Logo Animation, app design ideation & creation, App Layout exploration, Video storyboarding, user journey, wireframing
Olivia Chasteney - app design ideation, App layout exploration, created/edited app promotion video, prototype linking, button effects & Linking, personas
Background
The objective of this project was to Research, identify, and develop a useful, new solution for our target persona. Our team was assigned create a neighborhood BArter & trading Application for low-income workers with the modifier of enthusiasm. With plenty of brainstorming & ideation, we created the concept of Neighborly, a community trading app that allows the user to browse their neighbors' unwanted goods and offered services. With the options to trade services or goods with another local, or checkout the freebies! This online marketplace does not include any goods for sale, completely eliminating currency as an option.
Research
By conducting an online survey, we had anonymous individuals who are low-income workers & students who use trade/sales apps to record their experiences, both negative and positive.
Pain Points
Of craigslist
Certain categories on Craigslist are not free and require $3-$5 posting fees.
Listings only remain active for 30 days
Site is messy, unorganized, and difficult to navigate
Notorious for scamming
Eye sore
other Neighborhood Art/Library Swaps
Theft
Dumping Trash
Disrespect of property
Target Audience
low-income workers such as students and other low income individuals who want to become more connected with their community by trading/offering resources.
Validating Assumptions
'How might we's'
user goals
Product Statement
Our app encourages swapping and sharing between neighbors to build community as well as distribute resources amongst individuals in your neighborhood.
User Journeys
Sketches
early sketches in the app design process to help figure out desired layout for application.
Wireframing/Layout & color Exploration
Final Product
walkthrough video
Promotional video
Challenges
building a working digital product from scratch
creating a promotional video along with all the aspects of the product
time management with so many aspects of the project going on at once
Future expansion
integrate onboarding process
provide a step-by-step guide on how to have a safe in-person exchange
forums/community polls
provide additional aid for non-english speakers
